Editor’s note: This interview was originally published in April 2009
Seth Godin needs little introduction. He popularized the topic of permission marketing; his numerous best-selling books, including Permission Marketing: Turning Strangers into Friends, and Friends Into Customers, Purple Cow: Transform Your Business by Being Remarkable and most recent release Tribes: We Need You to Lead Us have received international acclaim.
In addition, Tribes has appeared on The New York Times, Business Week and The Wall Street Journal best-seller lists. The Miami Herald listed it among the best business books of 2008.
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Probably 90% of you have either heard of or subscribe to Time Out. For those of you new to the scene, I’ll sum up: it covers the latest happenings in over 30 cities from New York to Sydney to Bucharest and its simply brilliant, digestible morsels of curated local activity suggestions can make any music/theatre/art lover quickly fall in love.
I had a chance to catch up with Frank Sennett, editor-in-chief of Time Out Chicago to find out more about the story behind his story. A career writer, Sennett became editor-in-chief of Time Out Chicago in January 2008. Prior to that, he wrote columns on politics and blogging for the Spokesman-Review in Spokane, hosted a public radio show on the alternative press and reviewed fiction for Booklist.
In addition, Sennett is an accomplished author and has published seven books this decade. He has also taught creative writing for the UCLA Extension Writers’ Program.
Here’s more from our chat:
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